Ashley 2.0 Backpack merché

Ashley 2.0 Backpack

Your Favorite, Now Reimagined.

A transformation of the beloved Ashley Tote bag — now upgraded into a versatile backpack that adapts to your every move. Designed with a smart 3-way transformation, Ashley 2.0 lets you switch between different looks effortlessly, from casual to structured and polished.

Unfold it into a trapezoid silhouette for maximum capacity. Fold and secure it with the ring closure for a more elevated shape. Or tuck it in and lock it with the magnetic button—bringing back the signature feel of the original Ashley you loved.

Crafted from eco-friendly Recycled Microfiber Leather (70% Polyurethane, 30% Recycled Polyamide), it delivers the luxurious feel of genuine leather with better durability and easy maintenance—made to keep up with your everyday.